The initial underear sample had a lot of… pouch area
As most good ideas do, it started on a walk.
We were talking about something that had been bothering us for a while: how much synthetic material we wear everyday. To add the nail in the bucket, a recent article had come out about how bad for your balls it was.
Which got us thinking about underwear.
We wanted something natural, just like the outdoors we spend all our time in. The answer was pretty obvious, because we have an obsession with merino wool.
But that wasn’t all; we wanted support.
We wanted underwear that supported the boys without relying on a bunch of synthetic fabric to do it.
We looked around and couldn't find what we were looking for: Merino underwear with a proper supportive area.
So, rather than keep looking, we decided to make it.
How did we get here?
The results are in. Plastic is probably bad for you.
A whole lot of underwear these days is basically just plastic wrapped around your junk. Synthetic fabrics like polyester and nylon brew bacteria, and studies have linked plastic around the boys to lower sperm production and reduced fertility over time.
Merino wool is the opposite. Everything stays cooler, drier, and way less swampy. Turns out your body probably wasn’t designed to sit in a sweaty plastic bag all day. So why do we not have a supportive version of briefs for men?
Wear better underwear.
Your balls will thank you.
About merino wool
These briefs deliver support without synthetic fabrics, so you get high-performance comfort in its purest form (baaaAAAaaaaaaaah).
Temperature-regulating
Rain or shine, hot or cold. These can be your second skin.
Breathable
Merino fibers are naturally porous, letting your body air-out
Odour-resistant
The microscopic fibers within the wool latch onto stinky bacteria, effectively killing it in the process.
All-natural
As most of you hopefully know, merino wool comes from a merino sheep.